Case Studies

Development of a Food Dudes Healthy Eating Programme for preschool children in nursery settings, and their families at home (The Business Perspective)

We got involved with KESS because we think it’s important to develop academic talent and help graduates learn about the process of bringing academic ideas to market. Academia is particularly important to us, because Food Dudes grew out of the School of Psychology at Bangor University under the leadership of the late Professor Fergus Lowe and Professor Pauline Horne. Although the programme itself had been in development for 20 years, it wasn’t until 2010-11 that Food Dudes started to become of particular interest to Public Health professionals around the UK, no doubt because of the public and media pressure to do something about the problem of obese children.

Since we span out the business in 2011/21, Food Dudes has become possibly one of the fastest growing social enterprises in the UK. That said, any support we can find for the project is warmly welcomed – hence our interest in KESS.

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