Case Studies: tracking device

Multi-dimensional visitor-engagement tracking: an innovative case study with the National Botanic Garden of Wales

The Student Perspective by Gwendoline Wilson, Swansea University. My KESS project is looking at visitor behaviour in the National Botanical Gardens using animal tracking devices on humans. These devices not only track people’s movements throughout the garden but also where they are looking. This allows me to map out the parts of the garden that receive the highest volumes of traffic and those areas where there is less interest.

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