In the short term this research has helped Blizzard to understand how their products compare to other widely used products, like polythene survival bags. The research project has given the company some empirical evidence and some real numbers to help support their assertion that their product competes well against the best on the market.
In the long term, we are hoping that the emergency and armed services will look to adopt these products, so enabling them to better care for cold casualties in the field as a result of this research.
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Positives for the school and other students
(English) We got involved with KESS because we think it’s important to develop academic talent and help graduates learn about the process of bringing academic ideas to market. Academia is particularly important to us, because Food Dudes grew out of the School of Psychology at Bangor University under the leadership of the late Professor Fergus Lowe and Professor Pauline Horne. Although the programme itself had been in development for 20 years, it wasn’t until 2010-11 that Food Dudes started to become of particular interest to Public Health professionals around the UK, no doubt because of the public and media pressure to do something about the problem of obese children.
Since we span out the business in 2011/21, Food Dudes has become possibly one of the fastest growing social enterprises in the UK. That said, any support we can find for the project is warmly welcomed – hence our interest in KESS.
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