Welsh language viewing habits in the digital age – MRes Scholarship


Welsh language viewing habits in the digital age

Bangor University: History, Law and Social Science

Project ID: BUK2E075
Annual Stipend: £11,702
Application Deadline: 12/09/2022

This is an exciting opportunity to study for a Research Masters  (MxRes) degree through the Knowledge Economy Skills Scholarship scheme (KESS 2 East). An eligible student will receive the scholarship to undertake academic study in collaboration with Bangor University and one of Wales’ leading television production companies, Rondo Media. This project will include elements of language planning within the digital domain, and market research work with Rondo Media. As a result, this innovative project is bridging both the academic discipline of language policy and planning, and the broadcast industry in Wales.

The project aims to learn more about who is the audience for Rondo Media’s productions and digital content. The project will examine how individuals of various ages, geographies and linguistic backgrounds view and engage with some of S4C’s most popular productions. As part of the project the study will analyse viewing patterns of programs (e.g. live or on-demand) and also examine the alternative ways in which audiences in Wales engage with programs on social media (including Facebook, Twitter, Instagram, TikTok, YouTube and others).

The project will provide important information for the broadcasting industry in Wales and also contribute to our understanding of the role of broadcasting, and online content, in language revitalization. The data collected will be of interest to organizations with an interest in language planning in Wales and beyond.

Applicants must be fluent in both English and Welsh.

Informal inquiries about the project should be made to the project supervisor: Dr Cynog Prys (c.prys@bangor.ac.uk)

To apply please send a CV and covering letter to Cynog Prys (c.prys@bangor.ac.uk) cc’ing Penny Dowdney (p.j.dowdney@bangor.ac.uk).

KESS 2 East is a pan-Wales higher level skills initiative led by Bangor University on behalf of the HE sector in Wales. It is part funded by the Welsh Government’s European Social Fund (ESF) convergence programme for East Wales.

Due to ESF funding, eligibility restrictions apply to this scholarship. To be eligible, the successful candidate will need to be resident in East Wales on University registration, and must have the right to work in the region on qualification.