In the short term this research has helped Blizzard to understand how their products compare to other widely used products, like polythene survival bags. The research project has given the company some empirical evidence and some real numbers to help support their assertion that their product competes well against the best on the market.
In the long term, we are hoping that the emergency and armed services will look to adopt these products, so enabling them to better care for cold casualties in the field as a result of this research.
Positives for the school and other students
